The downtown-and-Brooklyn avant-garde literary scene is fading, and in part that's because of the digital scene's capacity to erase geographic distinctions, and also a sort of geographic "specialness" that was once so integral to literary scenes. In Red Lemonade, Richard Nash hopes to recapture some of that neighborhood magic but with a full embrace of publishing's inevitable digital future; to create an online gathering place customized to provide the kind of creative support, criticism and publicity network those regional and neighborhoods once did.
His intention is to embed the same platform into other communities of writers, and assign an editor to each community to help regulate the site. A, say, crime novelist will help run a community of crime writers and decide which of the posted works get published into bound books.