
Jane Tabachnick e-Marketing has partnered with copywriting firm Fahoury Ink on the launch of The Complete Ezine, a new service for businesses that recognize the benefits of an online newsletter but simply can't find the time to create one from scratch "An email newsletter is one of the most cost-effective ways for businesses to stay in front of prospects and customers, as well as for creating an ongoing dialogue," according to Tabachnick. "It helps build trust, and therefore increases a company's ability to convert prospects to clients."Subscribers to The Complete Ezine service receive a professionally written, designed and formatted electronic newsletter to send out to their customers and prospects each month. The subscriber simply inserts his or her company logo, and in less than five minutes can distribute a high-quality branded ezine to customers and prospects through the email service provider of their choice. "Though the intention is good, most small businesses fall short on execution - finding the time to develop useful, interesting newsletter content that customers would actually want to read," says copywriter Lisa Fahoury. "The Complete Ezine removes the major hurdle for communicating with customers on a regular basis."Currently, The Complete Ezine offers SmallBizBuzz, which includes content of interest to small business owners, managers, and staff. Now in development are additional newsletters for niche markets such as consumer healthcare, accounting, and the bridal industry. The company also offers an affiliate program for resellers. Complete Ezine products are compatible with major mailing services such as Constant Contact and MailerMailer, as well as with most email service providers.